Marketing Data Insights Specialist
7 days ago
We are seeking a skilled data analyst with advanced Excel and Google Sheets expertise to transform large datasets into actionable insights.
Key Responsibilities- Clean and organize incoming raw datasets into usable formats.
- Build and maintain naming conventions, delimiters, and structured datasets for consistent reporting.
- Create pivot tables and calculated fields for KPIs such as click-through rates, conversion rates, and post-click vs. post-view performance.
- Generate daily/weekly Excel-based reports segmented by placements, channels, and shows.
- Document standard operating procedures for recurring reporting processes and data handling.
- Advanced Excel/Google Sheets expertise (pivot tables, complex formulas, custom calculations).
- Experience analyzing large, unstructured datasets from multiple sources.
- Strong ability to standardize naming conventions and build structured libraries for data inputs.
- Proficiency in creating pivot tables, calculated fields, and performance metrics.
- Ability to generate daily/weekly performance reports in Excel/Sheets and organize data for easy trend analysis.
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