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Brand Engagement Lead
2 weeks ago
Globe Telecom, Inc. is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle.
Job OverviewWe are seeking a Brand Engagement Lead to oversee our overall engagement with the growing Postpaid customer base.
The ideal candidate will ensure monthly engagement growth through rewards, Globe and/or partner-based exclusive perks and experiences, and content management.
This role involves creating monthly-quarterly programs to engage with the Postpaid customer base, preparing engagement and experience performance trackers/reports/reviews, and continuously aiming to get to know customers better by updating the customer database and targeting for all engagement initiatives.
The Brand Engagement Lead will also lead integration and synergies with other Globe, Postpaid brands and affiliate groups during engagement campaigns.
In addition, this role requires creating an overall brand partnership strategy and framework to enrich engagement programs, open new opportunities for other verticals, and drive value for Postpaid customers.
The successful candidate will source and manage partnerships with brands or influential personalities by creating strategic tiered packages and deals.
This role also involves consulting on budget sourcing and co-managing allotted budget per campaign with stakeholders, as well as consultant for partner and brand ambassador relationships and ensuring a harmonious working dynamic long term with stakeholders.
