Marketing Scale Expert

5 hours ago

Pulong Santa Cruz, Calabarzon, Philippines beBeeDigital Full time ₱5,000,000 - ₱8,000,000
Senior Performance Marketing Specialist Role

This is a highly strategic and hands-on position requiring deep expertise in Meta and Google Ads, as well as a working knowledge of LinkedIn and TikTok advertising.

The ideal candidate will thrive in a creative, fast-paced environment focused on performance metrics and scaling paid spend.

Key Responsibilities:
  • Develop and execute high-performing Meta Ads (Facebook/Instagram) and Google Ads strategies to acquire new customers and drive revenue growth
  • Set up, manage, and continuously optimize paid campaigns to align with business goals and ROAS targets
  • Expand reach through LinkedIn and TikTok campaigns, where applicable
Creative & Copywriting:
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and UGC formats
  • Source and manage UGC creators, develop creative briefs, and analyze performance to iterate on top-performing content
Analytics & Reporting:
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement
  • Own and track key marketing KPIs such as CPA, ROAS, CTR, CVR, and CAC
  • Work cross-functionally with content, design, product, and data teams to ensure alignment across messaging, creative, and strategy
  • Communicate performance results and strategic initiatives clearly to leadership and stakeholders

Experience scaling ad spend beyond $200K/month is highly desired.

The ideal candidate will have 3-5+ years of hands-on experience managing Meta Ads and Google Ads, with proven ability to scale campaigns to $200K+/month in spend.

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