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Senior Marketing Executive

2 weeks ago

Cebu City, Central Visayas, Philippines Human IQ PH Inc. Full time
About Our Team

We are looking for a seasoned Senior Marketing Executive - Digital Transformation to join our team at Human IQ PH Inc. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

Key Accountabilities:
  • Lead Digital Marketing Initiatives: Develop and execute data-driven digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and display advertising.
  • Manage Cross-Functional Teams: Collaborate with cross-functional teams, including sales and client support, to align marketing strategies with organizational objectives.
  • Analyze and Improve Campaigns: Monitor and report on campaign performance using analytics tools. Conduct A/B testing on ads, landing pages, and emails to enhance conversion rates and overall campaign success.
  • Stay Ahead of Industry Trends: Stay updated on the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5+ years of hands-on experience in digital marketing, with a proven track record of driving results.
  • Expertise in SEO, SEM, Google Ads, and social media advertising.
  • Proficiency with marketing analytics tools such as Google Analytics, HubSpot, SEMrush, or similar platforms.