Digital Marketing Strategy Leader
2 weeks ago
Job Summary:
We are seeking a skilled Digital Marketing Strategist to join our team at HR Primo Management Services. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, engagement, and conversions.
Main Responsibilities:
Digital Channel Management
- You will work closely with cross-functional teams to create unified digital marketing efforts, ensuring consistent messaging and optimal campaign reach.
- Develop and execute SEO strategies to improve website visibility, keyword rankings, and organic traffic.
- Collaborate with the social media team to design and manage campaigns for product launches, seasonal promotions, or brand awareness.
- Create engaging content for blog posts, videos, articles, and infographics that align with brand messaging.
Email Marketing and Campaigns
- Design and launch email campaigns for promotions, announcements, and newsletters.
- Analyze email performance, segment lists, personalize messaging, and optimize for open and click-through rates.
- Conduct A/B testing and optimize email campaigns for improved effectiveness.
Paid Advertising and Analytics
- Manage paid search, display ads, and social media advertising on platforms like Google, Meta, LinkedIn, and TikTok.
- Optimize ad performance through audience targeting, keyword bidding, and budget management.
- Track and analyze campaign performance using Google Analytics and other platforms.
Conversion Rate Optimization and Budget Management
- Conduct A/B testing on website elements and email campaigns to boost conversion rates.
- Analyze user behavior through heatmaps and UX testing to improve engagement.
- Oversee the digital marketing budget and ensure effective allocation of resources.
Qualifications and Skills:
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- Minimum of 5 years of proven experience in digital marketing, including SEO, content marketing, social media, and email marketing.
- Strong analytical skills with the ability to interpret metrics and data for decision-making.
- Proficient in using digital marketing platforms and tools such as Google Analytics, TikTok Ads, Meta Ads, Google Ads, and LinkedIn Ads.
- Excellent collaboration and communication skills to work with content creators, designers, SEO specialists, and other team members.
- Knowledge of data privacy laws and compliance practices.
- Familiarity with e-commerce platforms and conversion rate optimization techniques.
- Ability to manage budgets effectively and monitor campaign ROI.
- Up-to-date with digital marketing trends and emerging platforms.
- Strong attention to detail, creative thinking, and problem-solving skills.
- Ability to conduct A/B testing and optimize for CRO.
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