Digital Marketing Strategy Leader

2 weeks ago


Cavite City, Calabarzon, Philippines HR Primo Management Services Full time

Job Summary:

We are seeking a skilled Digital Marketing Strategist to join our team at HR Primo Management Services. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, engagement, and conversions.

Main Responsibilities:

Digital Channel Management

  • You will work closely with cross-functional teams to create unified digital marketing efforts, ensuring consistent messaging and optimal campaign reach.
  • Develop and execute SEO strategies to improve website visibility, keyword rankings, and organic traffic.
  • Collaborate with the social media team to design and manage campaigns for product launches, seasonal promotions, or brand awareness.
  • Create engaging content for blog posts, videos, articles, and infographics that align with brand messaging.

Email Marketing and Campaigns

  • Design and launch email campaigns for promotions, announcements, and newsletters.
  • Analyze email performance, segment lists, personalize messaging, and optimize for open and click-through rates.
  • Conduct A/B testing and optimize email campaigns for improved effectiveness.

Paid Advertising and Analytics

  • Manage paid search, display ads, and social media advertising on platforms like Google, Meta, LinkedIn, and TikTok.
  • Optimize ad performance through audience targeting, keyword bidding, and budget management.
  • Track and analyze campaign performance using Google Analytics and other platforms.

Conversion Rate Optimization and Budget Management

  • Conduct A/B testing on website elements and email campaigns to boost conversion rates.
  • Analyze user behavior through heatmaps and UX testing to improve engagement.
  • Oversee the digital marketing budget and ensure effective allocation of resources.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • Minimum of 5 years of proven experience in digital marketing, including SEO, content marketing, social media, and email marketing.
  • Strong analytical skills with the ability to interpret metrics and data for decision-making.
  • Proficient in using digital marketing platforms and tools such as Google Analytics, TikTok Ads, Meta Ads, Google Ads, and LinkedIn Ads.
  • Excellent collaboration and communication skills to work with content creators, designers, SEO specialists, and other team members.
  • Knowledge of data privacy laws and compliance practices.
  • Familiarity with e-commerce platforms and conversion rate optimization techniques.
  • Ability to manage budgets effectively and monitor campaign ROI.
  • Up-to-date with digital marketing trends and emerging platforms.
  • Strong attention to detail, creative thinking, and problem-solving skills.
  • Ability to conduct A/B testing and optimize for CRO.


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