Senior Brand Marketing Specialist

2 weeks ago


Manila, National Capital Region, Philippines Grab PH Full time
About Grab PH

We're a leading superapp in Southeast Asia, driving growth and enhancing brand visibility through creative campaigns and data-driven insights. Our mission is to connect our services with customers in meaningful ways, making every ride and delivery a memorable experience.

The Job Description

This role involves designing multi-channel campaigns across traditional and digital media. Responsibilities include:

  • Assisting with creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations.
  • Providing clear feedback and direction to marketing services units (Creatives, PR, Social, and Media) to ensure campaign success.
  • Developing communications for app services, website management, playstore optimizations, and full app life cycle support.
  • Creating marketing strategies that address challenges, use user insights, and adapt mid-campaign based on performance feedback.
  • Managing campaign reporting and evaluations, using data analytics to enhance campaign effectiveness and inform future strategies.
About You

To excel in this role, you'll need:

  • At least 3 years of experience in a brand or communications role (client-side or as a suit/planner in agencies).
  • A proven track record of leading campaigns across the spectrum of communications: brand repositioning, new product launches, and interesting twists on sales promotions.
  • An analytical mindset to understand customer behavioral segmentation and spot opportunities.
  • Natural leadership skills: A team leader who can navigate complexities and persuade approval to get things moving.


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