Senior Talent Marketing Demand Generation Business Partner

Unlock Your Potential

Your career aspirations have a place here, with an award-winning employment experience that's truly exceptional. As a Talent Marketing Demand Generation Specialist, you'll play a pivotal role in bringing humanity to business.

What You'll Do

• Do you have a passion for data and digital marketing strategy to drive talent attraction and elevate employer branding? This highly collaborative role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility.
• During a Typical Day, You'll
  • Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
  • Develop detailed channel forecasts, manage reporting vs. forecast, and support automation or improved solutions as needed.
  • Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
  • Provide ad-hoc analysis and insights to inform monthly channel strategies.
  • Oversee digital experimentation setup, measurement, and reporting across all channels.
  • Ensure inbound data integrity and recommend database changes to support marketing requirements.
  • Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite, Sense HQ).
  • Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Monitor and cleanse data routinely to ensure accuracy and reliability.
  • Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).
  • Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
  • Stay up-to-date with tool updates, releases, and implement relevant enhancements.
  • Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.

What We're Looking For

• A minimum of 3 years of experience in an analytical and technical role, preferably in marketing analytics, marketing operations, management consulting, or marketing development.
• 2+ years of experience as a marketing automation developer/admin is a plus.
• Strong understanding of marketing processes, lead management, and demand generation strategies.
• Advanced Excel data modeling and forecasting experience.
• Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
• Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
• Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
• Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
• Ability to distill insights from large datasets and tell a compelling data story for all organizational levels.
• Excellent communication, organizational, and project management skills; detail- and results-oriented.
• Ability to thrive in a fast-paced, constantly evolving environment.

What We Offer

• Supportive of your career and professional development.
• An inclusive culture and community-minded organization where giving back is encouraged.
• A global team of curious lifelong learners guided by our company values.
• And yes... a competitive compensation package and performance bonus opportunities, benefits you'd expect and maybe a few that would pleasantly surprise you.

About Us

We're dedicated to making customers happy, every single day. Our business is about creating engaged, pleased, and profitable customer experiences powered by our combination of humanity and technology. On behalf of many leading brands, we talk, message, text, and video chat with millions of customers every day.