Senior Online Advertising Professional

1 day ago

Lipa City, Calabarzon, Philippines beBeeDigitalAdvertising Full time ₱600,000 - ₱800,000
Job Title: Digital Advertising Specialist

A Digital Advertising Specialist will be responsible for managing end-to-end digital advertising campaigns, including Search, Display, YouTube, and Shopping.

Key Responsibilities:
  • Plan, launch, and manage high-performing digital advertising campaigns to meet client objectives.
  • Conduct keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.
  • Continuously optimize campaigns for performance, including bid adjustments, budget allocation, A/B testing, and quality score improvements.
Performance Analysis & Reporting
  • Analyze campaign data using tools like Google Analytics and Looker Studio to track KPIs and campaign metrics.
  • Create and deliver regular performance reports with actionable recommendations to improve ROI.
  • Develop strategies aligned with client objectives and sales funnels to drive conversions.
Qualifications & Requirements:
  • Stay informed about market developments and opportunities within the digital marketing industry.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is required.
  • At least 1-3 years of hands-on experience managing digital advertising campaigns is necessary.
  • Possess exceptional interpersonal and public relations skills, strong analytical abilities, and ability to work independently in a remote setting.

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