Digital Marketing Strategist

7 days ago


Tanauan, Calabarzon, Philippines beBeePerformance Full time $125,000 - $175,000
Job Title">

Senior Performance Marketing Specialist

">">">

As a seasoned marketing professional, you will be responsible for developing and implementing high-performing digital ad campaigns that drive revenue growth.

">Key Responsibilities">
  • ">
  • Design and execute strategic Meta Ads (Facebook/Instagram) and Google Ads plans to acquire new customers and increase revenue.">
  • Set up, manage, and continuously optimize paid campaigns to ensure they align with business objectives and return on ad spend targets.">
  • Expand our reach through targeted LinkedIn and TikTok campaigns where applicable.">
">Creative Strategy & Copywriting">
  • ">
  • Create compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage.">
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and user-generated content formats.">
  • Source and manage UGC creators, develop creative briefs, and analyze performance to iterate on top-performing content.">
">Analytics & Reporting">
  • ">
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools.">
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement.">
  • Own and track key marketing KPIs such as cost per acquisition, return on ad spend, click-through rate, conversion rate, and customer acquisition cost.">
  • Work cross-functionally with content, design, product, and data teams to ensure alignment across messaging, creative, and strategy.">
  • Communicate performance results and strategic initiatives clearly to leadership and stakeholders.">
">

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