Digital Growth Strategist for Real Estate Marketing
4 days ago
About the Role:
We are seeking a highly skilled Digital Growth Strategist to join our team at Lamudi Philippines. As a key member of our marketing department, you will be responsible for driving digital sales and growth through targeted marketing strategies.
Key Responsibilities:
- Digital Marketing & Lead Generation
- Develop and execute paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) to attract real estate brokers and agents.
- Optimize cost-per-acquisition (CPA) through lead generation strategies.
- Implement retargeting campaigns to convert website visitors into paying customers.
- Improve the user journey on our platform to make purchasing advertising credits easier.
- Run A/B tests on landing pages, checkout flow, and CTAs.
- Implement persuasive copywriting, compelling offers, and limited-time promotions.
- Optimize content to rank for high-intent real estate agent/broker keywords.
- Develop educational resources that demonstrate the value of advertising on our platform.
- Improve on-site searchability for listings and ad packages.
- Automate and personalize email/SMS campaigns to engage past buyers.
- Build automated follow-ups for brokers who abandoned their cart before purchase.
- Develop a loyalty program or subscription package to increase repeat purchases.
- Create an incentivized referral program to encourage brokers to bring in colleagues.
- Partner with broker associations or influencers in the real estate industry.
- Use Google Analytics, Facebook Pixel, and CRM tools to track conversion performance.
- Optimize marketing spend based on ROI data and customer behavior insights.
- Identify trends and make data-backed decisions on campaign adjustments.
Minimum Qualifications:
- Proven experience in growth marketing, e-commerce, or performance marketing (ideally in real estate, SaaS, or classifieds businesses).
- Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, and CRO.
- Strong understanding of funnels, landing pages, and sales psychology.
- Experience with email automation (HubSpot, Klaviyo, Mailchimp, or similar tools).
- Proficiency in Google Analytics, Hotjar, or other analytics tools.
- Background in digital sales, online advertising, or real estate tech is a plus.
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