Marketing Strategist

1 day ago

Calamba, Calabarzon, Philippines beBeeDigital Full time ₱800,000 - ₱1,000,000
Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to join our team. This role is ideal for someone with a passion for driving growth through innovative marketing strategies.

In this position, you will be responsible for developing and executing campaigns across multiple channels, including paid advertising, email marketing, and Shopify site management.

  • Paid Advertising: Develop strong foundational knowledge of Google Ads, particularly Performance Max, Shopping, and Search Campaigns. Create compelling ad copy, conduct keyword research, and analyze campaign data to improve ROI. Familiarity with Meta Ads is a plus.
  • Shopify Management: Confidently work with the Shopify Theme Editor and various Shopify apps. Troubleshoot basic Shopify bugs, maintain store hygiene, and resolve Shopify-related customer/order issues. Experience with Google Analytics, GTM, Shopify Analytics.
  • SEO and Organic Traffic Growth: Hands-on experience with tools like Semrush, Google Search Console, Google Merchant Center, and Bing Webmaster Tools. Collaborate with SEO agencies to improve organic traffic, keyword rankings, clicks, and CTR.
  • Email Marketing & Automation: Hands-on experience with email marketing platforms, preferably Klaviyo. Understanding of key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets. Ideate emails, review copy/design, and suggest improvements based on brand guidelines.
  • Collaboration, Teamwork & Coordination: Work cross-functionally with internal teams (e.g. graphic designers) and external partners (SEO/email agencies, developers). Coordinate asset needs like Google Shopping thumbnails, landing page creatives, and email visuals.

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