Brand Strategist

3 weeks ago


Quezon City, National Capital Region, Philippines Starpaper Full time
Job Summary

To drive the marketing plans and strategies of a profit center or business unit, as a Brand Manager, you will formulate the brand's long-term strategy and execute marketing initiatives. This involves defining the brand's mix, pricing, packaging, trade merchandising, advertising, and promotion strategies and allocating the budget accordingly.

Responsibilities
  • Analyze sales figures and trends to anticipate future product needs.
  • Continuously improve forecasting techniques and approaches.
  • Relate and measure the impact of forecast accuracy.
  • Make recommended adjustments to forecast and inventory targets based on changes in demand and market trends.
  • Build strong relationships with brand principals and suppliers.
  • Create merchandise plans, including product selection, styles, and colors.
  • Allocate products to stores in a timely manner, focusing on key and priority items.
  • Monitor inventory levels and ensure that minimum and maximum allowable levels are followed.
  • Ensure brand profitability and pilot innovations to expand markets.
  • Stay up-to-date with market trends and new developments to inform business improvements.
  • Develop and implement brand marketing plans, including visual merchandising, pricing, advertising, events, sponsorship, customer relationship marketing, packaging, and promotions.
  • Work closely with the sales and operations team to achieve brand performance goals.

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