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Digital Content Specialist

2 weeks ago

Baguio City, Cordillera, Philippines Gingersnaps Philippines Full time
Key Responsibilities
  1. Content Development: Create compelling and original content for digital platforms, including blogs, social media, websites, email campaigns, and multimedia channels.
  2. Social Media Management: Develop and execute content plans for social media platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube.
  3. Visual Content Creation: Collaborate with designers, photographers, and videographers to create visually appealing assets, including images, infographics, and videos.
  4. Content Strategy & Planning: Conduct audience research to understand target demographics, interests, and content preferences.
  5. SEO and Analytics: Optimize content for search engines (SEO) to drive organic traffic and improve visibility.
  6. Cross-Functional Collaboration: Work closely with cross-functional teams to ensure content supports campaigns and initiatives.