Communication Strategist for International Education

6 days ago


Mandaluyong City, National Capital Region, Philippines Fulbright Philippines (Philippine-American Educational Foundation) Full time
About the Role:

This position is responsible for developing and implementing comprehensive communication strategies that enhance the Fulbright program's brand and engage diverse audiences. The ideal candidate will have a proven track record of creating engaging content, managing social media platforms, and collaborating with internal teams to achieve organizational goals.

Key Responsibilities:

  1. Strategic Communications and Brand Management
    • Develop and implement comprehensive communication plans to elevate the Fulbright program's brand and reach various stakeholders.
    • Ensure consistent brand messaging and visual identity across all communication channels.
    • Maintain accurate records of visual materials and ensure they adhere to brand guidelines.
  2. Content Creation and Digital Engagement
    • Create engaging content for various platforms, including press releases, monthly newsletters, website articles, and social media campaigns.
    • Manage and maintain the PAEF website, ensuring up-to-date and relevant content.
    • Oversee and optimize social media presence to maximize engagement and reach.
    • Design eye-catching graphics for online and offline use.
    • Maintain digital media archives of photos and videos.
  3. Performance Analysis & Reporting
    • Analyze communication campaign analytics to measure effectiveness and identify areas for improvement.
    • Generate reports detailing campaign performance and insights.
  4. Alumni Relations & Engagement
    • Cultivate and strengthen relationships with PAEF alumni.
    • Develop and implement programs and initiatives to foster a vibrant and engaged alumni network.
    • Manage alumni communications, including newsletters and event invitations.
    • Maintain accurate and up-to-date alumni database management.
    • Collaborate with program teams to conceptualize and implement communication strategies and community outreach activities.
    • Plan and execute events and networking opportunities.

Requirements:

  • Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
  • Minimum of 2 years of experience in communications, marketing, public relations, or alumni relations.
  • Proven experience in developing and implementing communication strategies.
  • Demonstrated experience in creating engaging content for various platforms.
  • Experience managing social media platforms and websites.
  • Experience with alumni relations, event planning, and database management.


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