Communication Strategist for International Education
6 days ago
This position is responsible for developing and implementing comprehensive communication strategies that enhance the Fulbright program's brand and engage diverse audiences. The ideal candidate will have a proven track record of creating engaging content, managing social media platforms, and collaborating with internal teams to achieve organizational goals.
Key Responsibilities:
- Strategic Communications and Brand Management
- Develop and implement comprehensive communication plans to elevate the Fulbright program's brand and reach various stakeholders.
- Ensure consistent brand messaging and visual identity across all communication channels.
- Maintain accurate records of visual materials and ensure they adhere to brand guidelines.
- Content Creation and Digital Engagement
- Create engaging content for various platforms, including press releases, monthly newsletters, website articles, and social media campaigns.
- Manage and maintain the PAEF website, ensuring up-to-date and relevant content.
- Oversee and optimize social media presence to maximize engagement and reach.
- Design eye-catching graphics for online and offline use.
- Maintain digital media archives of photos and videos.
- Performance Analysis & Reporting
- Analyze communication campaign analytics to measure effectiveness and identify areas for improvement.
- Generate reports detailing campaign performance and insights.
- Alumni Relations & Engagement
- Cultivate and strengthen relationships with PAEF alumni.
- Develop and implement programs and initiatives to foster a vibrant and engaged alumni network.
- Manage alumni communications, including newsletters and event invitations.
- Maintain accurate and up-to-date alumni database management.
- Collaborate with program teams to conceptualize and implement communication strategies and community outreach activities.
- Plan and execute events and networking opportunities.
Requirements:
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- Minimum of 2 years of experience in communications, marketing, public relations, or alumni relations.
- Proven experience in developing and implementing communication strategies.
- Demonstrated experience in creating engaging content for various platforms.
- Experience managing social media platforms and websites.
- Experience with alumni relations, event planning, and database management.
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