Data-Driven Marketing Strategist

2 days ago

Calamba, Calabarzon, Philippines beBeeMarketing Full time $90,000 - $110,000

Are you looking for a marketing role that combines data analysis with strategic thinking? We're seeking a detail-obsessed Marketing Analyst to join our team.

About the Role

This is an exciting opportunity to work closely with our growth, creative, and product teams to drive business results through data-driven insights. As a Marketing Analyst, you'll own the data behind our customer journey from first impression to conversion and help us understand what's working, what's not, and where the biggest growth opportunities lie.

You'll set up and monitor full-funnel tracking from ad click to sign-up to retention, build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior, and partner with growth and product teams to recommend A/B tests and UX improvements.

Your Responsibilities:
  • Set up and monitor full-funnel tracking from ad click to sign-up to retention
  • Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior
  • Partner with growth and product teams to recommend A/B tests and UX improvements
  • Analyze the performance of paid media and content campaigns across channels (e.g., Meta, Google, TikTok, email)
  • Break down creative effectiveness by format, hook, CTA, and audience segment
  • Surface actionable recommendations on what's working and where to iterate
  • Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
  • Compile and present intelligence that helps shape our own positioning, messaging, and creative tests
  • Create weekly/monthly marketing performance reports with both high-level summaries and deep dives
Requirements:
  • 2+ years of experience in a marketing analytics or growth analytics role (bonus if in a startup or high-growth environment)
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data
Benefits:
  • Flexible hours
  • Work wherever you choose
  • Fun and casual work environment
  • Employee engagement activities and virtual gatherings

We value diversity and inclusion and are committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.

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