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Marketing Channels Strategist

2 weeks ago

Manila, National Capital Region, Philippines Jollibee Group Full time
Job Description:

The role of a Marketing Channels Strategist at Jollibee Group involves overseeing the implementation of channels initiatives and marketing communications activities for assigned specific channels/platforms. This includes evaluating learnings from market research activities, providing recommendations in developing various programs and concept development for specific channels/platforms, and monitoring success and performance.

About the Role:
  • Co-develops and co-designs annual Aggregator marketing programs.
  • Benchmarks industry and best practices for Aggregator marketing programs.
  • Recommends and seeks approval of budget allocation per sub-platform and program.
  • Monitors success and performance for Aggregator marketing programs.

Key Responsibilities:
  • Manages day-to-day Aggregator operations support.
  • Generates and delivers analysis of Aggregator platform operations data.
  • Develops solutions or immediate action plans to address operational concerns.
  • Manages allocated Aggregator budget and ensures optimized utilization.
  • Monitors overall Aggregator performance vis-à-vis organizational needs and goals.