Digital Performance Specialist

1 day ago

Makati City, National Capital Region, Philippines Credit Corp Full time

Be a key player in Australia's largest promoter of financial inclusion, supporting 2200+ people across the globe.

CreditCorp Inc., Australia's leading provider of responsible financial services in the credit-impaired consumer segment, is currently seeking a Digital Campaign Analyst to join our rapidly growing company that spans across Australia, New Zealand, USA, and the Philippines. This role shall support our US line of business under Credit Corp Solutions.

You will be part of Team Philippines today and pioneer in this region.

As a Digital Campaign Analyst, your primary role is to maximize the performance of digital campaigns by creating campaign account selections, managing a list of email/SMS/landing page templates, monitoring reporting, and identifying and resolving issues. You will maintain a detailed understanding of Credit Corp's contact strategy and work with senior operational leaders to successfully deliver on an agreed program.

Your goal & role in a nutshell:

  • Create, update, assess, troubleshoot, problem solve, collaborate, and improve digital campaign account selections using SQL, including table joins, CTEs, and stored procedures.
  • Undertake relevant quality and governance checks to ensure that campaigning is executed with no data or execution errors.
  • Monitor digital campaign volumes and delivery rates, account selection parameters, and outbound digital campaign logs, ensuring any campaign issues are raised.
  • Create email, SMS, and landing page templates based on documentation and take all new templates through a quality assurance assessment.
  • Use HTML to design new email templates and resolve email template issues.
  • Complete end-to-end testing & Litmus testing for all new email templates.
  • Maximize digital contact attempts within the constraints of compliance limits.
  • Assist in maintaining compliance controls through account selection and digital campaign strategy.
  • Review digital campaigns and log any issues or opportunities for improvement.
  • Identify and document issues and opportunities within digital campaigns that will lead to improvements in asset performance, operational performance, productivity, efficiency, or effectiveness through business or process improvement.
  • Analyze digital campaigns and prepare appropriate reports.
  • Deploy new reports and implement improvements to existing reports in Tableau.
  • Continually enhance the accuracy and relevance of the campaign reporting provided to the business.
  • Provide relevant insights to business leaders relating to campaign effectiveness.

Key Responsibilities:

We're looking for someone who can create and manage complex campaign strategies to drive business results.

Requirements:

  • Advanced SQL capability.
  • Basic HTML capability.
  • Proficient in Tableau or other relevant experience in creating graphs & visualizing data.
  • Advanced computer and internet skills.
  • Ability to work with minimal supervision and produce quality and timely results.
  • Numerate with the ability to interpret large quantities of performance data.
  • Exceptional time management and organizational skills.
  • Lateral thinking and superior problem-solving skills.
  • Exceptional attention to detail.
  • Sound written and literacy skills.
  • Good command of English in both oral and written communication.

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