Digital Brand Manager
4 days ago
At Tbwa Chiat/Day Inc, we're on a mission to revolutionize the world of consumer products. As an Associate Brand Manager for TikTok Shop, you'll play a pivotal role in optimizing product catalogs to drive brand performance.
You'll be responsible for analyzing key product metrics, implementing data-driven strategies, and ensuring competitive pricing, product visibility, and listing quality. Ideally, you have experience working in fast-growing e-commerce companies.
This is an exciting opportunity to join the most rapidly expanding channel within our business. Social commerce is a key part of our strategy, providing you with significant visibility within the company.
You'll work closely with the Marketing team, brand managers, and cross-functional teams to achieve brand-level goals. Your responsibilities will include adding products to TikTok Shop, analyzing product-level data, articulating data-driven action plans, and implementing them to improve product performance.
You'll also monitor the brand's key products and niches on TikTok, ensure products retain badges, and adjust in a timely manner to the competitive landscape. Furthermore, you'll work on forecasting and coordinating with supply chain to ensure products are always in stock.
Key Responsibilities:
- Optimize and manage product catalogs on TikTok Shop
- Analyze product-level data and implement data-driven strategies
- Maintain competitive pricing, product visibility, and listing quality
- Monitor and adjust product performance in response to market changes
Requirements:
- Strong analytical skills and ability to compile, analyze, and leverage performance data
- Experience working in fast-growing e-commerce companies
- Excellent collaboration and communication skills
- Advanced Excel and Google Sheets proficiency
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