Digital Brand Manager

4 days ago


Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time

At Tbwa Chiat/Day Inc, we're on a mission to revolutionize the world of consumer products. As an Associate Brand Manager for TikTok Shop, you'll play a pivotal role in optimizing product catalogs to drive brand performance.

You'll be responsible for analyzing key product metrics, implementing data-driven strategies, and ensuring competitive pricing, product visibility, and listing quality. Ideally, you have experience working in fast-growing e-commerce companies.

This is an exciting opportunity to join the most rapidly expanding channel within our business. Social commerce is a key part of our strategy, providing you with significant visibility within the company.

You'll work closely with the Marketing team, brand managers, and cross-functional teams to achieve brand-level goals. Your responsibilities will include adding products to TikTok Shop, analyzing product-level data, articulating data-driven action plans, and implementing them to improve product performance.

You'll also monitor the brand's key products and niches on TikTok, ensure products retain badges, and adjust in a timely manner to the competitive landscape. Furthermore, you'll work on forecasting and coordinating with supply chain to ensure products are always in stock.

Key Responsibilities:

  • Optimize and manage product catalogs on TikTok Shop
  • Analyze product-level data and implement data-driven strategies
  • Maintain competitive pricing, product visibility, and listing quality
  • Monitor and adjust product performance in response to market changes

Requirements:

  • Strong analytical skills and ability to compile, analyze, and leverage performance data
  • Experience working in fast-growing e-commerce companies
  • Excellent collaboration and communication skills
  • Advanced Excel and Google Sheets proficiency

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