Social Media Insights Analyst

2 weeks ago


Manila, National Capital Region, Philippines Cognizant Technology Solutions Philippines Inc. Full time
Job Summary

We are seeking a skilled Social Media Analytics Specialist to drive data-driven decisions across our social media platforms. This role involves tracking, analyzing, and optimizing performance to enhance engagement, reach, and ROI.

Main Responsibilities
  1. Monitor and analyze social media performance on multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to identify trends and areas for improvement.
  2. Utilize analytics tools (Google Analytics, Meta Business Suite, Sprout Social, etc.) to track key metrics such as engagement, reach, impressions, and conversions.
  3. Develop reports and dashboards to present insights and performance trends to internal stakeholders.
  4. Dive into content and campaign trends to provide actionable recommendations for optimization.
  5. Track competitor performance and industry benchmarks to inform strategy.
  6. Aid in A/B testing of content and ad campaigns to boost effectiveness.
  7. Collaborate with marketing and content teams to refine strategies based on data insights.
  8. Stay up-to-date with social media trends, algorithm changes, and best practices.


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