Senior Growth Marketing Expert

1 day ago

Calamba, Calabarzon, Philippines beBeeMarketing Full time $800,000 - $1,000,000

We are seeking a dynamic and analytical professional to join our team as a Marketing Analyst. As a key member of our growth marketing firm, you will play a crucial role in driving revenue growth and brand recognition for our clients.

The ideal candidate will have a strong background in cross-channel marketing program management, with experience managing large sets of campaigns data and proficiency in Google Ads, Meta Ads, TikTok Ads, and similar self-serve platforms.

You will be responsible for auditing current and prospective clients' marketing performance, reviewing marketing-level KPIs and business-level KPIs to diagnose growth constraints, and recommending Modern Measurement techniques to alleviate these issues.

As a Sr. Marketing Analyst, you will work closely with our Data Intelligence & Sales team to communicate findings and propose recommendations to optimize the marketing program.

About the Role:

  • Diagnose: Review business and marketing KPIs to determine growth constraints
  • Research: Learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
  • Analysis: Interpret Marketing Mix Models and propose recommendations to optimize the marketing program based on those results
  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel

Requirements:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and the entire digital marketing landscape
  • Experience managing or working with large sets of campaigns data ($100k+ spend per month per client)
  • Proficiency in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
  • Familiarity with audience insight tools such as Global Web Index a plus
  • Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus

Benefits:

We offer a dynamic and supportive work environment, opportunities for career growth and development, and a competitive salary and benefits package.

How to Apply:

If you are a motivated and analytical professional looking for a new challenge, please submit your resume and cover letter for consideration.

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