Senior Brand Manager Position

6 days ago


Makati City, National Capital Region, Philippines Auto Global Full time

**Job Description:**

We are seeking a highly skilled Senior Brand Manager to join our marketing team at Auto Global. As a key member of our team, you will be responsible for developing and executing integrated marketing campaigns that showcase our products and services.

The ideal candidate will have a strong understanding of branding principles, market research, and consumer behavior. They will also possess excellent leadership, communication, and presentation skills, with the ability to think strategically while managing day-to-day brand activities.

Responsibilities:

  1. Brand Strategy Development:
  • Develop and execute long-term brand strategies to establish and strengthen our market position in the Philippines.
  • Collaborate with senior management to define the brand's vision, mission, and values to ensure a clear and unified brand direction.
  • Lead the creation of the brand's positioning and messaging to differentiate our products from competitors.
  • Ensure consistency in tone, messaging, and visual identity across all marketing materials, campaigns, and channels.
Campaign Development and Management:
  • Oversee the planning and execution of integrated marketing campaigns to drive brand awareness, customer engagement, and product demand.
  • Work closely with the digital marketing team to ensure online campaigns align with the overall brand strategy.
Market Research and Consumer Insights:
  • Conduct market research and consumer analysis to understand customer needs, behaviors, and trends.
  • Analyze brand performance and competitor activities, using insights to adjust strategies and improve brand positioning.
Cross-functional Collaboration:
  • Work with the sales, product development, and customer service teams to ensure the brand's values and promises are reflected in all customer touchpoints.
  • Ensure that product launches are aligned with brand objectives and communicate the brand message effectively.
Brand Guidelines and Consistency:
  • Develop and maintain brand guidelines, ensuring consistency across all marketing materials, advertisements, and corporate communications.
  • Monitor brand health and ensure all marketing materials adhere to brand standards.
Budget and Resource Management:
  • Manage the brand marketing budget, ensuring effective allocation of resources to key initiatives.
  • Track ROI on marketing campaigns and adjust strategies as needed to meet objectives.
Brand Advocacy and Communication:
  • Build strong relationships with key stakeholders, including external agencies, media partners, and influencers, to drive brand advocacy and positive media coverage.
  • Ensure that the brand is effectively communicated across all touchpoints, from advertising to customer interactions.


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