Fashion Social Media Director

2 weeks ago

Manila, National Capital Region, Philippines Nexus Recruitment and Training Full time

We are seeking a Fashion Social Media Director to lead our B2C social media efforts and drive brand awareness, customer engagement, and product visibility across key digital platforms.

Main Responsibilities:
  1. Develop and manage a comprehensive social media calendar focused on product drops, promotions, behind-the-scenes content, and lifestyle storytelling.
  2. Create and curate engaging content for Instagram, TikTok, Facebook, and Pinterest, emphasizing visuals, reels, and user interaction.
  3. Collaborate with internal teams to launch and manage campaigns around product launches, sales events, collaborations, and seasonal themes.
  4. Build and engage with a growing community of followers; respond to messages, comments, and brand mentions.
  5. Monitor performance analytics and provide regular insights and optimization plans.

The successful candidate will have a strong portfolio of content, excellent written and visual storytelling skills, and a deep understanding of B2C trends and consumer behavior.

Essential Qualifications:
  1. Bachelor's degree in Marketing, Communication, Multimedia Arts, or related field.
  2. 3-5 years of experience in B2C social media management, ideally in fashion, beauty, or lifestyle sectors.
  3. Experience with influencer collaborations, paid social campaigns, and community management.
  4. Passion for fashion, aesthetics, and consumer trends.
  5. Excellent writing, creativity, and communication skills.

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