
Digital Media Specialist
1 day ago
Job Summary:
The Performance Marketing Manager will be responsible for delivering exceptional media results for medium to high complexity accounts across various platforms. This role involves configuring campaigns, setting up budgets, targets, creatives, and run dates on the platform.
Main Responsibilities:
- Drive outstanding media performance across multiple platforms, including Facebook, Twitter, LinkedIn, Snapchat, and TikTok.
- Set up and manage campaign budgets, targets, and creative assets on the platform.
- Validate budget allocations against POs, install pixels to track events, and create remarketing audiences.
- Collaborate with the client integrations team to ensure proper event configuration and campaign alignment with objectives.
- Optimize campaigns by monitoring ongoing performance, adjusting ad formats, and refining strategies to elevate results.
- Monitor spending to ensure pace aligns with campaign goals and make adjustments as needed.
Requirements and Qualifications:
- Bachelor's degree in Business, Communications, Marketing or equivalent experience.
- 3-5 years of marketing experience with a focus on digital advertising.
- Intermediate knowledge of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.).
- Familiarity with recruitment marketing and/or talent attraction is a plus.
- Excellent communication, collaboration, and project management skills.
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