Digital Marketing Expert
3 days ago
Mass Markets is a leading Business Process Outsourcing (BPO) company that delivers tailored solutions to meet the diverse needs of its clients. With a commitment to excellence and a focus on innovation, Mass Markets has established itself as a trusted partner in the industry.
The ideal candidate for this position will be highly reliable, have great communication skills, and be willing to constantly learn on the job. They should have experience utilizing marketing and CRM software, as well as a strong understanding of digital marketing goals and strategies.
To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.
Job ResponsibilitiesAs a Senior Digital Marketing Manager, you are responsible for supporting the Directors and Leaders in various marketing activities that maximize current and future sales while driving growth.
Key responsibilities include working with internal and agency teams to identify and pursue aggressive new link building opportunities, tracking, analyzing, and reporting results on campaign performance, understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements, identifying KPIs and completing work as needed to improve overall search performance, conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
Additionally, you will work with BizDev teams to ensure the website is optimized for PPC success and SEO performance, and provide creative direction to design teams.
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