
Strategic Content Developer
14 hours ago
We're seeking a skilled content expert to drive our marketing efforts forward. The ideal candidate will have a strong understanding of the B2B buyer's journey, lead nurturing, and pipeline-focused marketing tactics.
This role involves developing and implementing a comprehensive content strategy that aligns with our business goals. You'll work closely with leadership, sales, and subject-matter experts to create engaging content that cuts through the noise in B2B and positions us as a thought leader in the industry.
The successful candidate will have a proven track record of building content programs that drive measurable results. They'll be able to switch between sharp thought leadership, friendly social copy, and client case studies, and have a strong understanding of SEO and LinkedIn distribution.
About This Role:- Develop and implement a comprehensive content strategy that aligns with our business goals
- Create engaging content that drives pipeline, thought leadership, and brand authority
- Work closely with leadership, sales, and subject-matter experts to capture stories and proof points
- Measure and optimize performance using Google Analytics 4 and other tools
We're looking for someone who is comfortable interviewing executives, clients, and SMEs to distill complex ideas into engaging stories. If you're a creative problem solver with a passion for content marketing, we'd love to hear from you
Requirements:- Bachelor's degree in marketing, Business, Communications, or related field (or equivalent hands-on experience)
- 4-6 years of experience in B2B content marketing
- Proven track record of building content programs that drive measurable results
- Killer writing and editing skills
- Strong understanding of the B2B buyer's journey, lead nurturing, and pipeline-focused marketing tactics
- A data-driven mindset and proficiency with Google Analytics 4
- Comfortability interviewing executives, clients, and SMEs
- Proficiency with SEO and LinkedIn distribution
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