Digital Marketing Strategist

2 days ago

Manila, National Capital Region, Philippines beBeeConstruction Full time ₱53,000 - ₱78,000
Job Description

We are seeking a seasoned Digital Marketing Strategist with expertise in the construction industry. The ideal candidate will develop and execute innovative digital marketing plans tailored to this sector.

Duties and Responsibilities
  • Develop comprehensive digital marketing strategies for the construction industry, including social media, SEO, and paid advertising.
  • Manage and create engaging content for social media platforms specific to the construction industry.
  • Conduct thorough research on SEO and keyword optimization to enhance online visibility.
  • Plan and execute paid advertising campaigns across various platforms like Google Ads and Facebook.
  • Analyze campaign performance and provide actionable recommendations for improvement.
  • Design and implement targeted email marketing campaigns for lead nurturing.
  • Monitor and analyze website analytics to optimize user engagement.
  • Stay up-to-date with the latest trends and innovations in the construction industry and digital marketing.
  • Collaborate with the sales team to align marketing efforts with business objectives.
Required Skills and Qualifications

The successful candidate will possess a bachelor's degree in any field or relevant professional certification in marketing or business-related courses. They should also have 2+ years of experience in social media management or 1-2 years in digital marketing, along with proven content writing or copywriting skills.

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