Marketing Intelligence Specialist

1 day ago


Province of Palawan, Mimaropa, Philippines beBeeDataDriven Full time ₱40,000 - ₱60,000
Marketing Intelligence Specialist

We're seeking a sharp and detail-obsessed Marketing Intelligence Specialist to help us make informed decisions quickly.

You will be responsible for owning the data behind our customer journey from first impression to conversion and helping us understand what works and what doesn't.

Key responsibilities include:

  • Setting up and monitoring full-funnel tracking from ad click to sign-up to retention
  • Building and maintaining dashboards that surface conversion rates, drop-off points, and cohort behavior
  • Partnering with growth and product teams to recommend A/B tests and UX improvements
  • Analyzing the performance of paid media and content campaigns across channels
  • Breaking down creative effectiveness by format, hook, CTA, and audience segment
  • Surfacing actionable recommendations on what's working and where to iterate
  • Monitoring competitor strategies, ad libraries, landing pages, messaging, and offers
  • Compiling and presenting intelligence that helps shape our own positioning, messaging, and creative tests
  • Creating weekly/monthly marketing performance reports with both high-level summaries and deep dives
Requirements
  • 2+ years of experience in a marketing analytics or growth analytics role
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data


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