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Senior Digital Marketing Strategist

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Manila, National Capital Region, Philippines beBeePerformance Full time ₱4,000 - ₱7,000
Job Description

The role of Senior Performance Marketing Specialist plays a pivotal part in spearheading the overall performance marketing strategy for demand generation, aimed at driving conversions within the customer funnel while optimizing costs per acquisition.

Key responsibilities include:

  • Developing and overseeing overall performance marketing strategies for existing and new verticals
  • Creating and managing social media advertising and paid listings on third-party websites and media partners such as Google Ads, Meta, YouTube, Instagram, and TikTok
  • Ensuring top organic search ranking positions through SEO and SEM best practices
  • Managing performance marketing analytics with tools like Google Analytics to track and measure all marketing campaigns
  • Conducting regular conversion rate optimization and executing A/B tests and user testing to enhance conversion rates across digital channels and assets
  • Effectively communicating analyses by developing reports or visualization dashboards (demand funnel, budgeting, campaign impact, awareness, events, and strategic KPIs)
Required Skills and Qualifications

To excel in this position, candidates should possess:

  • A Bachelor's Degree in Marketing, Business Administration, Advertising, or related field
  • At least three years of experience in Performance Marketing
  • Strong proficiency in Performance Marketing, Google Analytics, Meta Ads, SEO, SEM, Paid Search, Affiliate Marketing, and Social Media
Benefits

As an Angkas team member, you can expect:

  • Flexibility in work arrangements
  • A healthy balance between work and personal life
  • Free meal provisions and access to gym facilities
  • Opportunities for career advancement
  • A diverse and agile work environment
  • Utilization of cutting-edge technology