Amazon Advertising Expert
1 week ago
We're looking for an Amazon Advertising Expert to join our team at chicka-d. As a key member of our marketing team, you'll be responsible for developing and executing comprehensive marketing strategies that drive growth and revenue for our e-commerce business.
About the RoleThis role reports to the Head of Marketing and is responsible for planning, managing, and optimizing paid advertising campaigns across multiple platforms, as well as analyzing user behavior and designing experiments to improve conversion rates.
Key Responsibilities:- Paid Advertising
- Plan, manage, and optimize campaigns across Google, Meta, and TikTok.
- Monitor performance, adjust budgets, and experiment with creatives for maximum ROI.
- Conversion Rate Optimization
- Design and execute A/B tests for landing pages and user flows.
- Analyze user behavior to identify and resolve conversion bottlenecks.
- Funnel Optimization
- Map and refine the marketing funnel to improve customer acquisition, retention, and lifetime value.
- Collaborate with cross-functional teams to ensure a cohesive customer journey.
- Develop and execute SEO strategies to improve organic visibility and drive traffic, including keyword research, on-page content optimization, and collaboration on technical fixes.
- Ensure SEO efforts align with overall growth goals and track performance to optimize and enhance results continuously.
- Optimize product listings to improve visibility, conversion rates, and ranking.
- Develop, execute, and monitor product display ads, video ads, Amazon-sponsored product ads, and custom headline search ads to drive sales and improve ROI.
- Improve organic ranking for key product listings using effective SEO strategies.
- Identify and implement promotional pricing and product targeting opportunities using coupons, lightning deals, and early reviewer programs to increase sales.
- Experimentation, Data Analysis & Reporting
- Test and implement growth strategies to scale acquisition and retention.
- Analyze campaign performance, identify trends, and present actionable insights.
- Build and maintain performance dashboards with multi-channel attribution to visualize and optimize campaign effectiveness.
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