Data-Driven Growth Expert

We are a data-driven marketing firm, igniting revenue and brand recognition for leading companies. As a people-first organization, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued private growth marketing firm in the world – with a scalable brand, culture, and services.

Our mission is to power relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of our success is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table.– and providing value in unparalleled ways.

Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

The Marketing Performance Analyst is responsible for auditing current and prospective clients' marketing performance. The analyst will review both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc) in order to diagnose the main business issue holding each brand back from growing.

Regardless of the diagnosis, the analyst will recommend Modern Measurement techniques (Marketing Mix Modeling, Match Market Testing, and other statistically-driven solutions, to alleviate the business problem identified. They will assess results of a preliminary Marketing Mix Model (MMM) as well as a Market Research Analysis (for persona development), and propose recommendations to optimize the marketing program based on those results.

The responsibilities include:

• Diagnosing: reviewing business and marketing KPIs to determine growth constraints
• Research: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Analysis: interpreting Marketing Mix Models to and proposing recommendations to optimize the marketing program based on those results
• Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

The requirements include:

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and the entire digital marketing landscape
• Experience managing or working with large sets of campaigns data ($100k+ spend per month per client)
• Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
• Familiarity with audience insight tools such as Global Web Index a plus
• Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus

Key Performance Indicators (KPIs): Win Rate (40%+) and Percent of Appraised GP to Won GP (50%). Most Important Things (MITs): Audit speed and Accuracy of audit output.

Benefits

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email before taking any further action in relation to the correspondence.

How to Apply

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