Digital Marketing Strategist

2 days ago

Angeles City, Central Luzon, Philippines beBeeEcommerce Full time ₱60,000 - ₱90,000
Job Overview

We are seeking an experienced Ecommerce Marketing Operations Manager to oversee ecommerce operations and marketing strategies, with a strong focus on the US market.

Key Responsibilities:
  • Shopify Website Management
    • Oversee daily Shopify operations, ensuring seamless user experiences.
    • Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.
    • Ensure consistent and premium brand representation across all website and product pages.
    • Enhance website SEO through on-page and off-page optimization techniques.
  • Marketing Strategy & Execution
    • Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly.
    • Develop and test various offers on META ads (e.g., bundles, price points, and value propositions).
    • Create engaging ad concepts, angles, and copy tailored to target audiences.
    • Monitor ad performance, manage budgets, and optimize based on data-driven insights.
    • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention.
    • Partner with the Social Media Manager to ensure unified messaging across platforms.
    • Coordinate with influencers and the social media team to drive brand awareness and sales.
  • Customer Engagement & Growth
    • Develop customer segmentation strategies to personalize marketing efforts.
    • Use customer feedback and analytics to refine website content and ad campaigns.
    • Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement.
    • Support the release of new product launches.
    • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers.
  • Conversion Rate Optimization (CRO)
    • Continuously analyze customer behavior and identify opportunities to improve website CRO.
    • A/B test landing pages, ads, and product pages to maximize performance.
  • Creative and Project Management
    • Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team.
    • Leverage basic to intermediate graphic design skills to assist with ad creatives, banners, and other visual assets.
    • Take ownership of execution while collaborating with leadership for direction and feedback.
    Qualifications
    • Minimum of 3+ years of experience in ecommerce operations, ideally in a Shopify environment.
    • Deep understanding of the US health and fitness market.
    • Proven expertise in META ads management, including creative testing and optimization.
    • Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels.
    • Familiarity with building product pages, landing pages, and marketing funnels.
    • Hands-on experience with customer segmentation, journey mapping, and targeted campaigns.
    • Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.).
    • Experience working with influencers and managing social media campaigns.
    • Excellent communication and project management skills.
    • Data-driven mindset with strong analytical abilities.

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