
Senior Client Strategist
3 days ago
We are seeking an experienced Account Manager to join our team. This is a central role in client communications, campaign execution, and operational excellence.
- Own and manage a portfolio of key client accounts as their primary strategic advisor and point of contact.
- Lead strategic client communications through regular strategy sessions, performance reviews, and business planning meetings.
- Develop comprehensive client strategies that align marketing efforts with business objectives and growth goals.
- Proactively identify client needs and challenges, positioning the company as the strategic partner for solutions.
- Build trusted advisor relationships that result in long-term client retention and expanded partnerships.
- Monitor client health and satisfaction metrics, implementing strategic interventions to ensure client success and retention.
- Drive revenue expansion through systematic identification and presentation of upselling and cross-selling opportunities.
- Analyze client performance data and business metrics to identify strategic opportunities for service expansion.
- Develop and present strategic recommendations to clients, showcasing how additional services will drive measurable business growth.
- Communicate complex digital marketing strategies in clear, business-focused language during client presentations and strategy sessions.
- Negotiate contract renewals and expansions, working closely with sales leadership to maximize client lifetime value.
- Track and report on revenue growth metrics including upsell success rates, client expansion revenue, and retention rates.
- Own the strategic direction of SEO and PPC campaigns across your client portfolio.
- Develop comprehensive digital marketing strategies that integrate SEO, Google Ads, Meta Ads, and other channels for maximum impact.
- Lead campaign optimization initiatives, using data analysis to identify performance improvements and growth opportunities.
- Coordinate cross-functional teams to execute strategic initiatives and ensure alignment with client objectives.
- Manage campaign budgets strategically, optimizing allocation to maximize ROI and identify opportunities for budget expansion.
- Conduct deep-dive analysis of campaign performance across SEO, Google Ads, and Meta Ads to identify trends, opportunities, and strategic recommendations.
- Lead root cause analysis of performance issues and develop comprehensive improvement strategies.
- Create executive-level reports and presentations that translate marketing metrics into business impact and strategic recommendations.
- Presents quarterly business reviews to clients, highlighting successes, identifying opportunities, and proposing strategic initiatives.
- Develop predictive insights and forecasting to help clients plan for growth and budget allocation.
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