
Marketing Strategist
2 days ago
The ideal candidate will drive data-driven insights and optimization strategies for performance campaigns across multiple markets.
This involves detailed campaign analysis, onsite performance evaluation, and accurate forecasting to ensure targets are consistently achieved.
Mission: Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real-time, correct underperformance, and maximize results.
- Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets from in-depth performance analysis
- Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored ad creatives to improve conversion rates
- Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce team
- Ensure consistent and reliable campaign attribution by troubleshooting tracking discrepancies and ensuring accurate performance measurement
- Develop playbooks for creative and optimization success in key markets: Hong Kong, Singapore, Australia, and UK
Requirements:
- A minimum of 6 years experience as a performance marketer, with significant hands-on experience with Google Ads and Meta
- Excellent analytical mindset, attention to detail, and strong problem-solving skills
- Able to think on their feet and identify, diagnose, and resolve production issues quickly
- Familiarity with data analysis tools and techniques
- Strong communication and interpersonal skills
- Ability to work effectively in a fast-paced environment
Company Benefits
We offer competitive salaries, generous paid time off, and a flexible benefits scheme for home office equipment or health and fitness expenditure.
Diversity and Inclusion
Our company is committed to building a diverse and inclusive environment. We offer remote work options and a range of benefits to support your well-being and career development.
Job Details
Seniority level: Mid-Senior
Employment type: Full-time
Job function: Marketing
Industries: IT Services and Consulting
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