
Shopify Store Strategist
1 week ago
This is a remote position.
As a key member of our team, you will be responsible for overseeing and optimizing our online store. This role is a blend of strategy and hands-on execution, managing all aspects of the Shopify platform to meet business goals.
You'll be responsible for maintaining brand consistency, improving site performance, and executing marketing campaigns that drive traffic, conversions, and customer loyalty.
About the RoleThis is an exceptional opportunity for a skilled e-commerce professional to join our organization and make a significant impact on our growth and success.
We are looking for a highly motivated and experienced individual who can take ownership of our Shopify-based store and drive it to new heights.
Responsibilities- Store Management & Operations:
- Oversee the day-to-day operations of the Shopify store, including product listings, inventory management, and order fulfillment processes.
- Conduct regular site audits to ensure all content, pricing, and product information are accurate and up-to-date.
- Manage and integrate third-party apps and plugins to enhance store functionality and user experience.
- Brand & Marketing Strategy:
- Develop and implement multi-channel brand marketing campaigns across digital and experiential platforms.
- Work with cross-functional teams (e.g., Creative, Product, Sales) to ensure a consistent brand message across all touchpoints.
- Analyze market trends and competitor activity to inform brand positioning and new product launches.
- Performance Analysis & Optimization:
- Monitor, analyze, and report on key e-commerce metrics such as sales, conversion rates, average order value (AOV), and customer lifetime value (CLV).
- Use data to identify opportunities for improvement and implement A/B testing on site elements, marketing campaigns, and user flows.
- Optimize the store for search engine visibility (SEO) and user experience (UX) to improve site traffic and conversions.
- Collaboration & Project Management:
- Work directly with design and development teams to scope and launch new features, design updates, and custom functionality for the Shopify storefront.
- Translate business needs and creative vision into clear, actionable requirements for developers.
- Coordinate project timelines and deliverables to ensure on-time and on-budget execution of site enhancements and redesigns.
- Customer Experience & Communication:
- Ensure an exceptional and seamless customer journey from browsing to post-purchase.
- Proactively engage with customers to gather feedback, address concerns, and foster a strong community around the brand.
- Work with the customer service team to address and resolve customer issues in a timely manner.
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