Category Strategy

7 days ago


Taguig, National Capital Region, Philippines ENGINEERINGUK Full time

At ENGINEERINGUK, we're seeking a talented Category Strategy & Insights Lead to drive category growth and strategic decision-making across core retail channels for total foods.

About the Role
  • We're looking for someone with a background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
  • You'll be responsible for developing insights-driven strategies and execution plans tailored for the relevant channels, shaping the category vision, shopper engagement, and retail execution.

Main Responsibilities

  1. Category Strategy & Channel Design
  • Develop a deep understanding of consumer needs and identify potential market disruptors.
  • Implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights.
  • Define channel-specific category roles, growth levers, and competitive positioning for Lady's Choice, Best Foods, and Knorr.
Shopper & Consumer Insights
  • Analyze shopper behavior, consumption trends, and competitive dynamics in each channel.
  • Lead market research, data analytics, and shopper studies to drive channel-specific activation plans.
Commercial Planning & Execution
  • Design and execute channel-focused promotional and activation plans to maximize category growth.
  • Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies.
eCommerce & Digital Acceleration
  • Develop category-led strategies for growing online sales, ensuring shopper-centric execution in eCommerce.
  • Leverage data analytics and performance tracking to enhance online visibility and conversion rates.
Stakeholder Collaboration & Capability Building
  • Work closely with sales, marketing, revenue growth management, and finance teams to ensure aligned execution.
  • Develop best practices, insights tools, and reporting frameworks to elevate data-driven decision-making.


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