Category Strategy
7 days ago
At ENGINEERINGUK, we're seeking a talented Category Strategy & Insights Lead to drive category growth and strategic decision-making across core retail channels for total foods.
About the Role- We're looking for someone with a background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
- You'll be responsible for developing insights-driven strategies and execution plans tailored for the relevant channels, shaping the category vision, shopper engagement, and retail execution.
Main Responsibilities
- Category Strategy & Channel Design
- Develop a deep understanding of consumer needs and identify potential market disruptors.
- Implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights.
- Define channel-specific category roles, growth levers, and competitive positioning for Lady's Choice, Best Foods, and Knorr.
- Analyze shopper behavior, consumption trends, and competitive dynamics in each channel.
- Lead market research, data analytics, and shopper studies to drive channel-specific activation plans.
- Design and execute channel-focused promotional and activation plans to maximize category growth.
- Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies.
- Develop category-led strategies for growing online sales, ensuring shopper-centric execution in eCommerce.
- Leverage data analytics and performance tracking to enhance online visibility and conversion rates.
- Work closely with sales, marketing, revenue growth management, and finance teams to ensure aligned execution.
- Develop best practices, insights tools, and reporting frameworks to elevate data-driven decision-making.
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