
Chief Lead Generation Strategist
1 day ago
This highly impactful position focuses on spearheading the lead generation strategy, driving growth through data-driven insights and process automation.
The successful candidate will work closely with the Vice President of Supply to define KPIs, set performance targets, and develop a strategic roadmap for scalable and sustainable lead generation expansion.
- Partner with the VP of Supply to create a comprehensive plan for global supply-side lead generation
- Design and maintain efficient systems for lead sourcing, qualification, and conversion, ensuring end-to-end data integrity and compliance
- Leverage CRM platforms and automation solutions to streamline workflows, reduce manual effort, and enhance targeting efficiency
- Oversee the vetting process to ensure prospective partners are legitimate, compliant, and fraud-free
- Develop standardized vetting frameworks and continuously improve them in response to regulatory changes
- Lead data-driven decision-making by developing performance dashboards and delivering actionable insights to improve conversion rates and team efficiency
- Perform hands-on lead generation activities as needed, including research, outreach, and pipeline management
- Manage the global supply lead generation team and contractors, providing mentorship and upskilling team members in best practices for lead generation and compliance
- Collaborate with cross-functional teams to drive strategic initiatives and optimize processes
- 5+ years of experience in lead generation, partnerships, or business development, preferably in nonprofit, social impact, or international organizations
- Strong experience using HubSpot and other CRM or lead management tools
- Proven ability to manage and optimize tech-enabled systems for tracking and automation
- Excellent analytical skills, with a data-driven mindset to optimize workflows
- Ability to manage teams effectively
- Self-starter with a problem-solving mentality and a hands-on approach to execution
- Experience working in a fast-paced startup environment
- Passion for our mission and the desire to make an impact in the world through technology
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