Product Marketing Leader

6 days ago


Quezon City, National Capital Region, Philippines Códice Full time
About Códice

Códice has embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We aim to empower all Filipinos to navigate a path to financial freedom through innovative solutions.

We are seeking highly skilled professionals to join our growing team of innovators as we build, launch, and scale a bank that meets the evolving needs of our customers.

The Product Marketing Lead Role

This role will oversee the development of effective go-to-market plans/programs for GoTyme Bank's portfolio of financial products and services.

  • This individual will serve as the subject matter expert for GoTyme's portfolio of products and have a deep understanding of the customer segment and business challenges.
  • Responsible for the overall product marketing roadmap and projects related to product marketing.
  • Must have a deep understanding of the drivers of growth based on market insights, customer studies, data analysis, and/or stakeholder feedback to be used for integrated marketing plans for each product/segment.
Responsibilities
  1. Develop and implement go-to-market strategies that drive business growth and customer acquisition.
  2. Work closely with cross-functional teams to ensure alignment and seamless execution of marketing initiatives.
  3. Manage and optimize marketing budgets to achieve maximum ROI.
  4. Stay up-to-date with industry trends and best practices to inform marketing strategies and tactics.


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