Trade Marketing Executive

4 weeks ago


Philippines Quezon City BENBY ENTERPRISES, INC. Full time

Responsible for managing brand growth through trade marketing activations, channel and shopper's solutions and strategies, and acts as a link between brand principals the company.

Responsible in ensuring brand growth through:

1. Brand Positioning and Image

2. Creation and Execution of Promotions and Campaigns

a. Trade Marketing Activities

b. National Consumer Promotions

c. Brand Campaigns (ATL)

3. Ensure pricing model strategy

4. Monitor supply of stocks - incoming shipments, inventory and sell out

Ensure product distribution and visibility by driving the following:

1. Correct distribution and placement of products

2. Spotting opportunity for product distribution/placements

3. Creation of Planograms and monitoring implementation

4. Direction and monitoring Promotion Execution

Responsible and act as a link between Principals and BEI:

1. Coordination of direction and plans

2. Contract Review and Agreements

3. Management of Brand Expenses

Accountable in doing all assigned Brands Health check through:

1. Regular Business Reviews

2. Data Analysis

3. Promo Execution Evaluation

4. Brand Expense Budgeting and Monitoring

5. Brand Expense Claims



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