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Product Marketing Associate

4 weeks ago

Philippines Quezon City GoTyme Bank Full time

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Product Marketing Associate will play a key role in developing go-to-market strategies of GoTyme Bank's financial products and services. Product marketers study and understand their target audiences and create use cases for every product proposition, ultimately responsible for product launches, number of users, and activity rates.

  • Identify opportunities and uses cases and help create plans on how to win the market, and measures to track them.
  • Identify top 3-5 efforts to win use cases
  • Develop Customer Value Propositions (CVP) = Viral Product One Liners
  • Study the target markets and latest consumer trends and behaviors plus competitor landscaping.
  • Drive cross-functional teams, from the product owners to creatives and marketing managers, in the development and timely execution of relevant GTM plans
  • Data-driven: usage analysis, customer insighting, and campaign post-mortems
  • Develop campaign briefs, product activations, and product launches
  • Launch use cases
  • Funnel/Conversion rate optimization (viral coefficient, adoption, usage, etc.

Must haves

  • Undergraduate or graduate degree from a competitive institution
  • At least 1 year experience in marketing, brand management, product marketing, or any similar role

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