Web Content Officer

4 weeks ago


Philippines Eton Properties Philippines, Inc. Full time

This position requires strategic and technology-based knowledge for managing the company's digital channels, ensuring a seamless integration with web-based data platforms and social channels. He / she will lead strategies to enhance the user experience and increase web traffic; write and publish web content and work closely with the Digital Marketing Officer and the Creative Digital Media Specialist to ensure consistent messaging across channels.

JOB DUTIES AND RESPONSIBILITIES:

  1. Creates, coordinates and delivers the creative content (words, images, video) and functionality of the company websites, including design, copywriting, and content;
  2. Proactively ensures website copy is current and up-to-date and manage the web updating process by preparing and writing copy for web pages, and working closely with the Assistant Manager for Public Relations and Corporate Communications to ensure a coordinated messaging across the organization;
  3. Works closely with the IT Department, to help develop and evaluate our website architecture and navigation to ensure a high-quality user experience;
  4. Maintains and creates content for the Eton Properties Philippines and Dwellings by Eton's website blog sections;
  5. Provides regular reports, analysis and recommendations on web and digital media usage and trends using Google Analytics and other online sources to support marketing activities;
  6. Implements best practices on web marketing and new media including SEO, email campaigns, online newsletters, etc; and
  7. Performs any other duties that may be assigned by the Senior Marketing and Events Manager / OIC-Marketing.

QUALIFICATIONS:

  • At least three (3) years of professional-level experience developing digital content creation and integrated communication campaigns through digital trends an UX/UI.
  • Proficiency with web design, web maintenance, user experience/user interface, mockups and wireframes and information architecture.
  • Experience of working with and managing information across different Content Management Systems (CMS).
  • Basic knowledge of HTML/HTML5 and other client side web technologies.
  • Experience on developing and implementing content-led marketing strategies and content planning.
  • Has excellent writing skills with demonstrated experience in digital storytelling.
  • Adept with online marketing tactics to drive web traffic, including search, media, optimization, social networking and email.
  • Familiarity with Adobe Creative Suite, specifically Photoshop, Illustrator and UI design software is a plus.
  • Experience of working with Customer Relationship Management systems is an advantage.


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