META Ads Marketing Specialist

3 days ago

Quezon City, Philippines Affinity Express Philippines Inc. Full time

Job Highlights:
Hybrid work set up and provided with complete work tools
Enjoy exclusive promotions and discounts on Ayala-owned products
Collaborative work environment


Ready for your next big career move? AffinityX, a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we’re looking forward to meeting you




Your Role:


The META Ads Marketing Specialist is responsible for driving the success of paid social campaigns through expert use of the META Business Manager (FBBM) platform. This role involves strategic budget management, campaign planning, execution, and optimization on META platforms such as Facebook and Instagram.


What you will you do:


Manage and optimize campaigns within the META Business Manager (FBBM) platform, including ad account setup, budget allocation, and reporting.
Strategically allocate and manage advertising budgets to maximize ROI.
Monitor and adjust budgets to align with performance objectives.
Plan, execute, and optimize high-performing paid social media campaigns on Facebook, Instagram, and other META platforms.
Conduct A/B testing to refine creatives, audiences, and bidding strategies.
Create detailed performance reports to track KPIs and identify trends.
Provide actionable insights and recommendations based on campaign data.
Understand client objectives and deliver customized advertising strategies to achieve their goals.
Stay informed about META platform updates, advertising policies, and digital marketing trends




Qualifications:
Advanced proficiency in META Business Manager, including Ads Manager and reporting tools.
Strong communication, analytical skills, attention to detail, and ability to work collaboratively.
Amenable to work hybrid set and nightshift schedule
With at least 25mbps internet connection.




Join our team, and enjoy these benefits:
Access to Ayala perks and benefits
Hybrid work set-up and provided with complete work tools
Work-from-home Allowance
Healthcare Insurance (HMO) coverage on day 1
Access to mental health and wellness program
Life and Accident Insurance on day 1
Convertible leave credits

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