Digital Advertising Specialist

4 weeks ago

Pasig, Philippines ACCPRO INTERNATIONAL Full time

Role: Digital Advertising Specialist
Work setup: Hybrid (RTO 1 or 2x in a week)
Shift: 8PM to 5AM (PH Time)
Work location: Ortigas, Pasig

Job Description:
The Digital Advertising Specialist serves as a consultant for fast-paced teams under the digital campaigns function of the client’s business. The role requires the ability to translate data points into insights to deliver on B2B marketing goals. This position plays a critical role in enabling the team to meet demand generation KPIs and support of marketing campaigns at scale.
As part of our multidisciplinary team, you’ll be at the forefront of managing your own client campaign and connected all the way through from concept, planning to execution for all advertising related matters.

Role & Responsibilities

Collaborate closely with client teams to ensure advertising campaigns are set up according to best practices.
Drive maximum efficiency and optimum performance in campaign planning, set-up and optimizations.
Ability to translate ads statistics into insights and suggest appropriate recommendations based on those analysis.
Identify opportunities to optimize and scale client’s campaigns by tapping into the entire customer journey via omni-channel marketing.
Serve as subject matter expert for client teams’ when it comes to digital advertising.

Job Requirements

4 – 6 years of proven track record in performance oriented paid search campaign management.
Bachelor's degree in any discipline, or equivalent.
In-depth understanding of key industry metrics and the ability to recognize how they might impact the business goals.
Possess resourceful mindset & strong analytical skills.
Self-motivated & able to work independently while being a team player.
Strong communication skills to collaborate with a cross-functional team.
Able to consistently meet deadlines and problem-solve with strong attention to detail.
Prior experience with related ad management tools and reporting platforms, i.e. Google Keyword Planner, SEMrush, Google Analytics, Google Data Studio is a strong advantage.

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