SEO Specialist

Position: SEO Specialist
Number of hours: __ hours/week
Schedule: PST

Tasks required:
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Pinpoint effective keyword strategies and assist in crafting web copy to maximize the usage of these words
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Initiate effective backlinking campaigns and enhance reviews
Write compelling and high-quality website content, including blog posts and page descriptions
Explore competitors’ SEO strategies and implement new techniques gained
Update content and website links for maximum optimization and search engine rankings
Perform other duties as assigned by manager or director


Requirements:

Proven experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Expertise with WordPress and other content management systems
Robust backend development knowledge capable of optimizing indexing, schemas, and utilizing metadata
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis
Experience with other aspects of marketing, such as customer growth and promotion
Ability to multi-task and handle other duties as assigned