Outbound Marketing Manager

3 weeks ago

Davao City, Philippines LeadAdvisors Full time
The Outbound Marketing Manager role is pivotal within the dynamic environment of outbound marketing and call center operations, focusing on leading-edge strategies and the effective management of Business Process Outsourcing (BPO) campaigns. This role demands a proactive leader with a deep understanding of outbound marketing mechanisms such as RVM (Ringless Voicemail Drops) and VMD (Voice Message Delivery), alongside an adeptness in cultivating and maintaining BPO relations to drive campaign success.

As an Outbound Marketing Manager, you are tasked with the strategic development and execution of comprehensive lead-generation campaigns, employing a mix of innovative technologies and data-driven insights to reach and engage target audiences effectively. Your role involves a nuanced approach to partnership management, acting as the bridge between our company and BPO partners to ensure alignment of objectives, seamless communication, and the achievement of performance benchmarks.

Skills:

  • Outbound Marketing Campaign: Setting up ringless voicemails and campaigns to generate inbound or outbound calls.
  • Database Management: Maintaining and updating contact databases.
  • Dialer Configuration: Managing the dialer system to improve campaign performance.
  • Compliance and Regulations: Complying with telemarketing laws like the TCPA.
  • Performance Monitoring: Analyzing metrics to enhance dialer performance.
  • Technical Expertise: Deep understanding of dialer technology and database management systems, with the ability to troubleshoot and optimize their use.
  • Analytical Skills: Strong analytical skills in interpreting data and adjusting dialing strategies based on performance metrics.
  • Attention to Detail: Keen attention to detail for managing large datasets and ensuring the accuracy of contact information.
  • Collaboration: Ability to work closely with IT, compliance, and marketing teams to align dialer operations with campaign strategies and legal requirements.

Core Responsibilities:

  • Strategic Leadership: Craft and implement targeted lead generation and outbound marketing strategies, leveraging state-of-the-art technologies to maximize reach and impact.
  • BPO Relations Management: Build and sustain productive partnerships with BPO providers, overseeing contract negotiations, communications, and performance metrics to ensure alignment with company goals.
  • Compliance and Operational Excellence: Collaborate with compliance teams to guarantee that all campaigns and operations adhere to industry standards and regulations. Oversee the maintenance of contact databases and dialer systems, ensuring accuracy, efficiency, and legal compliance.
  • Performance Analysis: Utilize analytical skills to closely monitor campaign results and dialer efficiency, identifying opportunities for optimization and enhancement.
  • Innovative Problem-Solving: Employ critical thinking and a solution-focused approach to address challenges, continually advancing our marketing strategies and BPO collaborations.

Your Expertise:

  • Demonstrated experience in crafting successful outbound marketing strategies and managing BPO campaigns.
  • Strong analytical and critical thinking skills, with a penchant for identifying opportunities and crafting strategic solutions.
  • Comprehensive knowledge of regulatory requirements, committed to ensuring all marketing and data management practices are compliant.
  • Technical proficiency in database and dialer system management, optimizing for performance and compliance.
  • Exceptional communication and negotiation abilities are essential for forging lasting partnerships and achieving strategic objectives.

In this role, you will not only shape the direction of our outbound marketing efforts but also drive the continuous improvement and success of our BPO partnerships. Your leadership will be critical in navigating the complexities of outbound campaigns, ensuring operational excellence, and fostering growth and innovation. The Outbound Marketing Manager is a cornerstone role that requires a blend of strategic vision, technical savvy, and a collaborative spirit to lead our team to new heights of achievement.

Compensation:
 
Competitive salary package

About us:

LeadAdvisors is a marketing consultancy firm specializing in sales funnel strategy, utilization of content marketing, and search engine optimization. Our data-driven plans create custom solutions that drive engagement between brands and their audiences.
Our team is highly skilled in market research intelligence, analytics, content marketing, and creative design, including search engine, evergreen branded content, and conversion rate user experience optimization.
We have 8 million monthly active visitors each month in the U.S. and Canada and we’re looking for an experienced Digital Operations individual who is highly skilled in Data analytics and Marketing.

About LeadAdvisors:

LeadAdvisors started as a lead generation performance platform in 2012. Since our founding, we have expanded our offerings and capabilities to match the demand and potential of an evolving digital marketing and search engine landscape. We provide services such as customized Website development, eCommerce web design, Paid advertising, Search Engine Optimization, Content marketing, and Press release distribution. Our team works to develop an effective marketing plan that focuses on our client's business and baseline metrics to help tailor a custom strategy that will improve their bottom line.

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