Chief Marketing Officer
17 hours ago
Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.
Description:
We are seeking an experienced Fractional Chief Marketing Officer (CMO) to lead and execute impactful marketing strategies for Hawaii.com. This part-time position focuses on driving customer engagement and increasing sales of vacation packages, tours, activities, and related services while maximizing ROI.
Responsibilities:
- Develop and implement marketing strategies tailored to Hawaii.com’s target audience, with a strong focus on vacation packages.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Provide strategic marketing guidance to boost customer acquisition, retention, and engagement.
- Analyze market trends, customer data, and campaign performance to identify opportunities and optimize marketing efforts.
- Collaborate with the sales team to align marketing efforts with revenue goals, particularly for vacation packages.
- Manage the marketing budget effectively to achieve business objectives.
- Stay informed on travel and tourism industry trends, especially those impacting vacation packages and related offerings.
Job Requirements:
- Proven experience as a CMO or senior marketing leader, ideally in the travel and tourism industry.
- Experience as a Fractional CMO or in a similar part-time strategic leadership role.
- In-depth understanding of the global travel agency industry and vacation package offerings.
- Expertise in digital marketing tools and platforms (e.g., Google Ads, SEMrush, HubSpot).
- Demonstrated success in driving customer engagement and increasing sales through innovative marketing strategies.
- Exceptional leadership, communication, and analytical skills.
- Ability to work part-time and collaborate during US business hours (EST or PST).
About Project Assistant:
Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.
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