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Digital Account Manager

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Pasig, Philippines enablesGROUP Full time
Digital Account Manager is a critical component to the business. You're not just managing campaigns – you're smashing it on the digital stage We're on the hunt for a powerhouse with a knack for all things performance marketing and a passion for staying ahead of the curve.This position is a full-time role.  RESPONSIBILITIESPerformance Marketing Strategy, Channels & Budgets:
  • Develop and oversee overall performance marketing strategy & budget allocation to channels
  • Create and manage Google Ad campaigns. (SEM)
  • Create and manage meta campaigns. (Paid Social)
  • Work with our fabulous in-house creative team to create digital assets in performance marketing channels
  • Regularly review and optimize all advertising campaigns for positive ROAS, focus on customer acquisition
  • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website) create and implement optimization action plans
  • Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets.
  • Grow the performance marketing team as the business grows
Measurement & Analytics:
  • Establish rigorous testing programs across all channels to support online trade and customer acquisition.
  • Use data-led insights to inform digital strategy and performance
  • Execute test and learn strategy to understand key drivers of the business
  • Generate weekly/monthly/quarterly reporting to gain insights and learnings from holistic business goals to granular activity reporting
  • Maintain accuracy of all performance marketing tracking and reporting with tech support
Collaboration:
  • Collaborate with the e-Commerce team in pushing sales, driving focus categories traffic, acquisition, and conversion from performance marketing channels
  • Collaborate with the brand marketing team on brand, content in multi-channels touchpoints to ensure efficient ROAS and consistency
  • Collaborate with Category Management to ensure brands, offers, categories are clearly visible and attractive in performance marketing channels
 Requirements:
  • Min 3 years of performance marketing experience in Google/Meta, either from the seller side or agency side
  • Proficiency in using digital marketing tools and tracking platforms, such as Ads Manager, GA4,
  • Strong understanding of web analytics, conversion tracking, and performance measurement.
  • Excellent project management skills with the ability to manage multiple testing projects simultaneously, prioritize tasks, and meet deadlines.
  • High attention to numbers and hunger for growth
  • Self-motivated and drive change
  • Comfortable hands-on execution – ads campaign/ ads set setup, creative asset creation with team, nonstop optimisation
  • Experience working in a multiple SKU, fashion apparel or consumer lifestyle sector would be a plus.
  • Experience working in a fast growth phase business would be a plus.
  • Tertiary qualified with a relevant degree or significant performance marketing spend experience