Digital Tagging and Implementation Specialist

Schedule: Monday to Friday (6:00AM - 3:00PM PHT)

What are we looking for?

• 3+ years of hands-on digital tagging, analytics implementation, tag management, MarTech, AdTech or customer data platform implementation experience.
• Strong practical knowledge of Google Tag Manager, Google Analytics 4, event measurement, data layer design, custom events, triggers, variables, sequencing and version control.
• Experience implementing marketing, analytics, advertising, affiliate, identity and conversion pixels across high-traffic web environments.
• Ability to define and maintain data layer specifications, event naming standards, payload schemas and destination mapping documentation.
• Confident use of browser developer tools, tag/debug consoles, network inspection, payload validation and destination-side QA processes.
• Advanced JavaScript literacy and the ability to work with engineering teams on front-end tracking hooks, custom events and implementation troubleshooting.
• Understanding of Core Web Vitals and the performance impact of third-party scripts, asynchronous loading, duplicate tags and heavy client-side execution.
• Strong analytical and troubleshooting capability, with the ability to investigate discrepancies across tag firing, consent state, analytics reports, data warehouse outputs and vendor platforms.
• Familiarity with Agile delivery, Jira workflows, release notes, testing evidence, rollback planning and controlled production deployment.
• Strong written and verbal communication, including the ability to prepare clear implementation documentation, standards, release notes and stakeholder guidance.

Nice to Have:

• Experience with server-side tagging, including server-side Google Tag Manager or equivalent event collection architectures.
• Experience with Customer Data Platforms such as Segment, or similar, including source configuration, destinations, identity handling and event validation.
• Familiarity with Australian Privacy Principles, GDPR, CCPA and practical privacy controls for digital measurement and advertising technology.
• Publishing, high-traffic media, ecommerce, subscription, affiliate or advertising-funded digital environment experience.
• Working knowledge of SQL, Power BI or equivalent data platforms used to validate downstream event delivery and reporting accuracy.
• Experience with automated testing, monitoring or tag audit tooling to detect duplicate tags, broken pixels, orphaned scripts, latency and data leakage.

What will you do?

Supporting & Interacting

• Builds strong working relationships with Product and Engineering stakeholders, based on clear ownership, evidence and accountable delivery.
• Acts as an escalation point for tagging and pixel implementation issues that affect reporting accuracy, campaign delivery, audience activation or event measurement.
• Supports enablement by documenting standards, explaining event schemas, and helping teams understand how tagging decisions affect analytics, privacy, site performance and downstream data quality.

Analysing & Interpreting

• Assesses tagging requests for completeness, business purpose, data layer requirements, consent category, vendor destination, sequencing dependencies, payload quality and performance impact.
• Uses evidence from browser developer tools, tag debuggers, network waterfalls, consent state, internal tag management system records, analytics reports and warehouse outputs to diagnose discrepancies and validate fixes.
• Quantifies implementation risk, data quality impact and site performance cost before new tags or material tag changes are released.

Organising & Executing

• Designs, deploys and maintains tags, triggers and variables across Google Tag Manager, server-side tagging patterns and approved vendor or CDP libraries, including Segment or similar platforms.
• Builds and maintains standardised data layer and event specifications in collaboration with product stakeholders.
• Implements third-party marketing, advertising, affiliate, identity and conversion pixels, including Meta, Google Ads and vendor-specific integrations, with strict payload validation.
• Ensures tagging behaviour aligns with applicable privacy obligations, including consent, data minimisation, purpose limitation and approved vendor use.
• Maintains accurate tag management records within Beacon for tag ownership, consent category, firing logic, destination mapping, review date, testing evidence and retirement status.
• Conducts pre and post-release testing using browser developer tools, tag debugger consoles, network inspection and destination-side validation.
• Monitors the impact of client-side tagging on Core Web Vitals, especially I