GHL Automation Specialist

Job Summary:

Make a difference with us as a Marketing Strategist who knows GoHighLevel and leads email and SMS marketing for a growing health and wellness practice. You’ll segment our contact list by each person’s past interaction with the business, design reactivation campaigns for inactive clients and leads, and plan regular communications that keep us top of mind. This role puts strategy first. We need a true digital marketer who can advise on what to send and why, write the campaigns, and then carry them out in GoHighLevel.

Key Responsibilities:

• Segment our database of 4,000+ contacts by past interaction with the business, such as visit history, recent activity, and leads who never booked

• Build reactivation strategies that bring inactive clients and unconverted leads back for appointments

• Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence

• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind

• Write campaign copy together with the owner, who gives input and final approval

• Set up and schedule campaigns in GoHighLevel

• Recommend and build funnels or landing pages in GoHighLevel where they would improve results

• Turn an existing library of 100+ educational videos into email content

• Track campaign performance, including opens, replies, and bookings, and adjust the strategy based on results

• Bring fresh ideas that grow bookings through owned channels and reduce reliance on paid ads

Mandatory Skills:

• Proven experience as a digital marketer planning and running email and SMS marketing strategy, not just technical setup

• Strong skills in segmenting customer lists by past behavior and engagement

• Demonstrated experience with reactivation or win-back campaigns

• Excellent English copywriting skills for email and SMS

• Experience planning ongoing nurture programs and newsletter content calendars

• Working knowledge of GoHighLevel campaigns, workflows, and funnels

• Able to explain the reasoning behind strategic recommendations clearly

• Comfortable analyzing campaign results and letting data guide decisions

• Focused, careful, and able to manage your own time

• Strong communication skills

Preferred Skills:

• Experience marketing healthcare, wellness, or local service businesses

• Funnel and landing page building experience in GoHighLevel

• Understanding of email deliverability and list hygiene

• Familiarity with Facebook and Instagram ad lead funnels

• Knowledge of local SEO and AI search visibility (GEO)

• Experience repurposing video content into email content

Why Join Us:

You’ll work directly with an owner who wants a real marketing partner to guide the strategy, not just someone to set things up. Your recommendations will be heard, acted on, and measured in real bookings. This is a great fit for a marketer who wants their thinking, not only their execution, to make the difference.