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Growth Manager

1 month ago

Pasig, National Capital Region, Philippines CIS Bayad Center, Inc. Full time

1 day ago Be among the first 25 applicants

Direct message the job poster from CIS Bayad Center, Inc.

Connecting People with Opportunities | Champion of Growth

Bayad is looking for a Growth Manager who will own the customer growth of Bayad digital channels such as the Bayad App and Bayad Online. The Growth Manager is expected to launch acquisition programs, develop funnel to support download, registration, and usage, roll out strategic capture efforts throughout the customer lifecycle, and identify opportunities to maximize on-platform activities. He/She/They will develop the opportunity/capture plan, define win strategies to generate downloads, registrations, and usage, perform market analysis, identify opportunities, and monitor competitor activities while generating price to win strategies.

This role is a hybrid of traditional jobs in analytics, strategy and planning, project management, and customer experience. This role reports to the Digital and Performance Marketing Head.

Key Responsibilities
  1. Develop a strategy for launching new features and scaling customers for Bayad Digital Platforms.
  2. Analyze data and find insights to guide strategic decisions and enhance ability to go-to-market, such as new market launches, customer segmentation definition, and lead generation programs.
  3. Independently identify growth opportunities, lead discussions to advocate for resourcing the project, lead the project, and implement tracking infrastructure and visualization to report on results.
  4. Develop advanced customer journeys with a marketing automation tool using sophisticated segmentation, multiple communications, event triggers and reporting.
  5. Identify opportunities to segment customers and deliver highly-personalized communications to the right person, at the right time with customer-centric best practices and data-driven insights.
  6. Effectively manage lifecycle/CRM campaigns end-to-end using below-the-line channels including email, SMS, platform and push notifications.
  7. Manage relationships with Partnerships, Product, Marketing, Finance, Business Intelligence, and more to promote growth and profitability.
  8. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job SpecificationsKnowledge, Skills and Abilities
  • Knowledgeable in translating go-to-market strategies into succinct marketing plans.
  • Experience managing product launches for technology companies.
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization.
  • Proven record of translating and articulating complex concepts into simple and clear messages.
  • An engaging, outgoing personal style-- enjoys working on a team and supporting a talented, fun group of marketing professionals.
  • Ability to manage projects with remote contributors and stakeholders efficiently and effectively.
  • Creative, resourceful, self-starter who is results-oriented and a collaborative team player.
  • Highly organized with good follow through capabilities.
  • Tenacious, energetic, curious, and willing to fail fast. Ability to be flexible and multi-task.
Education, Licenses and Certificates
  • Graduate of a four (4) year baccalaureate course.
  • Bachelor's degree in Marketing, Advertising, Business Management and/or other related courses.
  • Proven working experience in marketing and advertising (minimum 5 years), with a track record of taking ownership and driving results. Ability to effectively lead and work with a variety of organizations, management levels, cultures, and personalities.
  • Highly creative with experience in identifying target audiences and devising executable programs that engage and motivate.
  • Entrepreneurial, strategic thinker and excited to dive into tough problems and build new processes / deliverables from scratch; develop frameworks to support strategic decisions and are accomplished at detailed execution.
  • Data-driven and highly analytical.
  • Demonstrated leadership skills.
Business Understanding
  • Administrative support to Digital and Performance Marketing Team.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Business Development

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