PR & Events Officer
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About the role
We are looking for a dynamic and well-connected PR & Events Officer who can manage PR initiatives, events, KOL/influencer partnerships, media relations, and multimedia content.
The ideal candidate is a strong networker with established KOL and media connections, has excellent communication and presentation skills, and is proficient in Canva and Adobe creative programs.
Key Duties and Responsibilities:
- Develop and execute PR, media, KOL, influencer, and event strategies for the company’s brands.
- Build and maintain strong relationships with KOLs, influencers, media personalities, editors, journalists, PR partners, and industry contacts.
- Secure media features, PR opportunities, influencer collaborations, product placements, and partnerships.
- Manage KOL/media invitations, PR kits, product seeding, gifting, and follow-ups.
- Plan and execute brand launches, workshops, masterclasses, influencer events, media events, and mall activations.
- Coordinate venues, suppliers, guest lists, invitations, program flow, event materials, and documentation.
- Maintain an updated KOL, influencer, and media database.
- Create multimedia and marketing materials using Canva and Adobe Creative Suite.
- Produce/edit social media graphics, short-form videos, reels, presentations, invitations, event materials, and other digital content.
- Assist with photography, videography, video editing, and event documentation.
- Host and support livestreaming specifically during Double-Digit (DD) and Payday (PD) campaigns, as needed.
- Present products confidently on camera and engage audiences during campaign livestreams.
- Coordinate closely with the Marketing, Ecommerce, Sales, and Retail teams.
- Prepare PR, KOL, event, and campaign performance reports.
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations, Multimedia Arts, Advertising, or related field.
- Preferably 2-4 years of experience in PR, events, influencer marketing, media, beauty, lifestyle, retail, or FMCG.
- Strong KOL, influencer, and media connections are highly preferred.
- Proficient in Canva and Adobe Creative Suite, particularly Photoshop, Illustrator, and/or Premiere Pro.
- Knowledge of CapCut, Lightroom, OBS, or other multimedia/livestreaming tools is an advantage.
- Strong graphic design, basic video editing, and content creation skills.
- Confident in hosting, presenting, and appearing on camera.
- Excellent written and verbal communication skills in English and Filipino.
- Strong networking, negotiation, and relationship-management skills.
- Creative, organized, resourceful, proactive, and able to handle multiple projects simultaneously.
- Willing to support events and DD/PD livestream campaigns that may occasionally fall outside regular working hours.
Ideal Candidate
A creative PR and events professional who is both well-connected and hands-on — someone who can confidently communicate with KOLs and media, execute events, create quality multimedia materials using Canva and Adobe, and represent the brand on camera during key DD and PD livestream campaigns.
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